Landing and Promo Page Development
It seems simple but the creation of the right landing page is a complex task that requires the specific experience. Therefore, having a great landing page lets you focus on your target audience and truly offer them value. So, landing pages generate more leads, than standard web pages.
SwiMMinD web developers and digital marketers have the specific experience and they will create the right landing page for you.
HOW A LANDING PAGE HELPS YOUR SWIMMING BUSINESS
In a digital marketing the landing page is the part of digital strategy that designed with a single focused objective is to convert site visitors into sales or leads.
As the part of digital strategy landing pages are often linked to social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements.
Usually landing pages have higher conversion rate than standard web pages such as the home page or internal pages on your site.
All elements of landing pages work to generate leads.
The landing page development it is enough simple process with minimum requirements. That is why some businessmen make the common mistake. They use web builders or to hire a beginner. Often this approach leads to poor results for many cases.
To avoid the failure we recommend hire digital marketing and web development teams with strong skills.
Marketers will find how highlight the value of your offerings. Web developers will create mobile-friendly landing page without bugs.
Want to know how much Landing Page cost? Want to start your Landing Page development?
A LANDING PAGE DEVELOPMENT PROCESS
The development of the high converting landing pagecan take several days or a month. It all depends on the complexity of the project, the design, as well as the presence of additional elements, such as animations.
SwiMMinD Landing Page Development Services Include:
- A deep analysis of the business-niche and competitors.
- A unique text designed to reflect the portrait of the target audience.
- An SEO-optimized page, ready for further promotion, PPC campaigns.
- A comfortable CMS that can be easily managed (WordPress development).
- A connected analytics system for collecting data and analyzing the effectiveness of the landing page
- An adaptive, mobile-friendly layout.
- Modern UI design.
When Creating a Landing Page we Emphasize on:
- Landing page design
- The сontent: attractive commercial texts, photos and videos.
- Social proofs
- Call to action.
- Functional landing page: order form or feedback, online consultation.
Ideally, the landing page should be created based on an existing design of a corporate site, business card site or online store.
THE MAIN ELEMENTS OF A TYPICAL LANDING PAGE:
CLEAR, CONCISE ACTION-ORIENTED HEADLINES
A GOOD EXPLANATION OF THE PRODUCT OR SERVICE OFFER
A VALUE PROPOSITION
A FORCEFUL CALL TO ACTION
A SIMPLE COLOR SCHEME WITH CONTRASTING COLORS
WHAT PROBLEMS DO THE CREATION OF LANDING PAGE SOLVE?
Do you offer swimming lessons or run a World Cup in Swimming – A well-built landing page will help to share this with potential clients or audience on your World Cup event.
Sale of goods
The landing page works great on sales. It will help to focus on a particular product, draw attention to a seasonal or exclusive product, or get rid of storage deposits.
New Product Announcement
Develop a landing page if you have a new product and want to present it correctly to your target audience. Landing pages are a great way to advertise your product and tell about its advantages and features.
Base collection of subscribers
To build an e-mail strategy and quickly reach subscribers any time there is a promotion Engage your audience with useful thematic content – and plan a chain of letters!
Starting a business does not always have the opportunity or need to create a full-fledged website for a startup. While a startup is at the stage of promotion, a Landing page is enough for him to attract leads and analyze demand.
The swimming event can be promoted using the landing page. So you quickly collect the required number of participants and justify the organizational costs.
your benefits. our key expertise
We set a clear journey to action that makes it ... >
... easy for visitors to take a particular action.
Landing pages support business goals since ... >
... they are for specific audience or goal.
We set the tracking user behaviour that can ... >
... help you to refine knowledge of your audience.
HOW TO GET THE MAXIMUM RESULT
It is important to remember that creating a one-page site does not in itself work for conversion. To quickly attract targeted visitors to the site, you need to connect additional marketing tools:
Setting contextual advertising
Choosing the right key requests and platforms for displaying advertisements. With this tool, you will quickly collect customers data from search engines.
Targeted advertising in social networks
The optimal budget, fine-tuning the choice of the target audience will accelerate the attraction of visitors to the landing page from Facebook and Instagram and other social media platforms.
If you have a subscriber base, you can use E-mail marketing to increase traffic to the landing page. The main thing is to correctly build a sales funnel and use sales texts, taking into account the type of audience you are dealing with.
Remember that landing pages cannot fully compete in organic delivery with large websites. Therefore, traditional SEO methods in landing pages do not work 100%.
In addition, to get the most out of a landing page, the most important factor is the constant collection and analysis of statistics. Based on the obtained results, we can draw the right conclusions about the strategy for further development of the one-page site and the advertised product or service. And also, make the necessary changes promptly.
In a word, the landing page development process is quite complicated and time-consuming. If some background in web development and the will to spend time on your project, you can develop your own landing page. Otherwise, consider entrusting this task to professionals and we would love to assist you here at SwiMMinD.
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